Thursday, 9 June 2011

Design brief

To create a mobile map -
Melbourne, Australia's Entertainment capital

Time frame - This project is intended to be completed within 4 weeks
 
Aim - Melbourne is one of Australia's top tourist locations.  Melbourne is known as being the entertainment capital of Australia.  We have restaurants and bars, galleries, boutiques, cinemas and music venues, blockbuster exhibition openings, arts festivals, sporting spectacles, cultural exhibitions award-winning stage shows, and we are also well known for our sport.

We want to provide tourists with a map where they can easily find their way through Melbourne, and look at what we have to offer.

Target audience - This map can be used for people aged between 14 and above

The map is to be created something similar to this image.  As you can see, its not all crunched up with street names all over the place. It has nice big images and text that stand out which makes it easier to read and understand, especially for senior tourists who may find it difficult finding their way around.
There will also be a legend provided, where tourists can locate other essential needs, including transportation, rest rooms, parking, information kiosks and help desks etc.

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